Lead with Zeal.
I build people-first cultures and operations for hospitality groups ready to scale without losing what made them good.
"The best operators I've ever seen didn't manage their teams. They led them."
I'm Chris Zelis. Over twenty years, I've scaled hospitality groups from 13 to 65 locations, opened more than 60 concepts, and rebuilt cultures that were quietly falling apart. I've sat at every level of this industry, from the floor to the C-suite, and learned the same lesson every time:
Take care of people first, and everything else follows.
That's not idealism. It's the most operationally sound move you can make.
60+ Concepts opened across full-service, fast casual, and hospitality.
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20+ Years building people-first operations at every level of the industry.
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65 Units scaled in a single operational leadership role.
60+ Concepts opened across full-service, fast casual, and hospitality. 〰️ 20+ Years building people-first operations at every level of the industry. 〰️ 65 Units scaled in a single operational leadership role.
The OverZelis Method™
Five Levels. One Rule. No Skipping !
01 PEOPLE
The foundation. Everything is built on this.
02 GUESTS
Great people deliver great guest experiences. Always.
03 GROWTH
Sustainable growth comes from Levels 1 and 2. Not before.
04 PERFORMANCE
Now we talk numbers. With context and purpose.
05 LEGACY
What you're building beyond the shift.
The Core Law: You cannot buy your way to Level 3 without earning Levels 1 and 2. Every operator who has tried has the turnover numbers to prove it.
Our process is simple and thoughtful.
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
In-person and remote options
Our office is conveniently located in Manhattan. A place to gather, grow, and reconnect.
Our Services
Explore our range of services designed to help you move forward with confidence, wherever you're headed next.
Meet the Team
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Monet Goode
FOUNDER
With a vision for building something meaningful, our founder brings a blend of big-picture thinking and hands-on experience.
They set the tone for everything we do. -
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Emmett Marsh
SALES MANAGER
Focused, approachable, and driven by results, our sales manager is all about building strong relationships. They help connect people to the right solutions—with clarity and care. -
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Eleanor Parks
MARKETING DIRECTOR
Creative and strategic in equal measure, our marketing director brings fresh ideas to every campaign. They turn insights into action and help our message resonate with the right audience. -
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Karl Holland
CUSTOMER SERVICE MANAGER
Friendly, attentive, and always ready to help, our customer service manager ensures every interaction is a positive one. They keep communication clear, timely, and human.
