You don’t have a systems problem.
You have a
people problem.
People problems show up as turnover, inconsistent guest experience, and margins that don’t move.
Fix the sequence and the systems start working.
First Call is always FREE
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What's on your plate?
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First Call is always FREE
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Your next level starts with one conversation.
First Call is always FREE ✳︎ What's on your plate? ✳︎ First Call is always FREE ✳︎ Your next level starts with one conversation.
The Menu
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Most operators know something is off. They just don't know where to look.
The Diagnostic is a focused audit of your operation — not a consulting engagement, not a pitch. You get an outside set of eyes from someone who has opened over 60 concepts and scaled operations to 65 locations, and you get a clear written report telling you exactly what's working, what isn't, and where your biggest opportunities are.
You choose the focus: operations, culture, menu, marketing, hiring, or the full picture. We go deep on what matters most to you right now.
Virtual Diagnostic — $750
Submit your key documents — menus, schedules, org chart, sales data, whatever is relevant. We meet for 90 minutes. Within 48 hours you receive a written report with your top three operational leverage points and specific, actionable recommendations.On-Site Diagnostic — $1,500
I come to you. One full day in your operation — watching service, reading the team, evaluating systems, experiencing your guest journey firsthand. Within 72 hours you receive a full written report with prioritized recommendations and a clear path forward.Either way, you walk away knowing exactly what to fix and in what order. No retainer required. No strings attached.
Best for owners and operators who know something is broken but aren't sure what, or who want an expert read on a specific area of their business before committing to a larger engagement.
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Targeted expertise for a specific challenge. Openings, culture rebuilds, team restructuring, and operational systems design. Scoped to your needs, built to your operation. Engagements typically run three to six months.
From $2,500/mo
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Your senior operations leader. Part-time cost. Full-time commitment to your culture. Weekly strategy check-ins, culture, people, and systems audit, management team development, P&L coaching, and on-call guidance between sessions. Best for multi-unit groups with 2 to 20+ locations ready to lead with Zeal.
From $5,000/mo
For Owner/Operators
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From idea to open.
This is for operators in the early stages of a new concept who want an experienced operator in their corner. Concept positioning, operational architecture, space planning input, people planning, and opening strategy. Month by month, as you need it.
You bring the vision. I help you build it so it actually works.
Best for first-time operators and experienced groups expanding into new concepts or formats.
From $2,500
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Your concept is only as good as the people you open with.
Before you hire a single person, you need a people architecture — hiring profiles built for your specific culture, an onboarding system that works under opening pressure, and a training plan your team can actually execute. Delivered as a complete document package before your first hire.
One engagement. One deliverable. Done before day one.
Best for operators who know what they want to build but need a people infrastructure to build it on.
From $1,500
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You've signed the lease. Now what?
This is hands-on opening support for concepts that want to get it right before day one. Site layout input, equipment consulting, vendor relationships, staffing plan, training timeline, and soft open protocol. I come in as your opening operator or as a consultant on your team — however you need me.
Most concepts spend the first six months recovering from opening mistakes that were completely preventable. This is how you prevent them.
Best for first-time operators and experienced groups opening in new markets or formats.
From $3,500
For Builders
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One session. One challenge. One clear path forward.
This is a focused 90-minute one-on-one working session for GMs, managers, and owners who are ready to stop spinning on a specific problem and start making progress. You bring the challenge: a difficult team dynamic, a culture issue, a conversation you can't figure out how to have, a decision you keep putting off. We work through it together, live.
This is not coaching in the traditional sense. It is direct, operational, and built around your specific situation. You leave with a clear point of view, a plan of action, and the confidence to execute it.
Most clients walk away having solved in 90 minutes what they have been sitting on for months.
Best for individual leaders who want direct access to a senior operator without committing to an ongoing engagement. Also a natural starting point before purchasing the Playbook or beginning a retainer.
$250
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The OverZelis Method in your hands. Five levels, two tracks, and the operational tools to start leading instead of just managing. Licensed digital access. Non-transferable. It is not a PDF you download and forget. It is a system you use.
$150
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Individual operational toolkits sold by level. New Store Opening Checklist, Onboarding Toolkit, Guest Experience Framework, and more. Add what your operation needs. Coming Soon…
From $25
For Leaders
Case Studies
Multi Unit Fast Casual — 7 locations
Client since 2024
47%
Annual turnover reduction over 12 months
Challenge: 78% turnover, flat revenue, disengaged management.
Approach: Rebuilt hiring profile. Redesigned onboarding. Retrained every manager on Level 1.
Result: Turnover dropped to 31%. Comp sales up 14%. Two internal promotions to multi-unit leadership.
Full Service Operator, north shore Chicago
6-month engagement
1 → 3
One full service concept. Two new fast casual locations built from it.
Challenge: A successful full service restaurant wanted to expand without diluting what made the original work. No fast casual playbook existed, no systems for a faster format, and no team built for a different service model.
Approach: Built the new concept from the ground up alongside the owner and leadership team. Site selection, concept development, brand identity, menu and recipe development, supply chain, and layout. Hired and trained the team for two new locations while keeping the original restaurant’s systems and people development moving forward.
Result: Two new fast casual locations opened under the sister brand, each running with its own trained team and systems, while the original full service restaurant kept its identity and operations intact throughout.
Independent Operator — 2nd concept
6-month project
+19
Guest satisfaction points gained systemwide
Challenge: The original location had something the new ones didn't. Culture wasn't replicating and guests could feel it.
Approach: Built a culture playbook tied to the brand's identity not generic standards. Developed an internal GM pipeline so the original team became the culture carriers for every new opening.
Result: Guest satisfaction up 19 points systemwide. Three internal GM promotions. Owner stopped flying between locations to put out fires.
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We talk about what’s going on in your business. No slides, no pitch. You tell me where things stand and I tell you honestly whether I can help. If it’s a fit, we talk next steps. If it’s not, you walk away with a clearer picture either way.
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No. The Diagnostic is a single engagement with no strings attached. Retainers and fractional work are scoped up front so you know exactly what you’re getting into before you commit to anything.
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Yes! The method works the same whether you’re running one shop or fifteen or one hundred. Single unit operators often get the most out of the Leadership Intensive or the Playbook before scaling up to anything bigger.
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That’s exactly what the Diagnostic is for. It’s an outside set of eyes on your operation, not a sales conversation. You get a written report and you decide what happens next.
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Most consultants come from consulting. I come from the floor. I’ve opened over 60 concepts and scaled operations from 13 to 65 locations, so what I tell you is based on what I’ve actually built, not a framework I read about. You’re getting an operator, not a theorist.
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Always. What happens in your operation stays between us. That’s true whether we end up working together or not.